BANDIDA
Ultra-Premium Artisanal Mezcal
Bandida Mezcal
2024
Brand Identity, Art Direction, Photography
Oaxaca, Mexico
The Challenge
Bandida needed a brand identity that would position them as an ultra-premium player in the saturated mezcal market. The goal was to create a visual language that honored traditional Oaxacan craftsmanship while appealing to sophisticated international audiences seeking authenticity and exclusivity.
Discovery
Deep dive into the brand's heritage, mezcal production process, and target market positioning in the luxury spirits segment.
Strategy
Defined the brand pillars: authenticity, artisanal craftsmanship, and understated luxury that speaks to connoisseurs.
Visual Identity
Created a monochromatic visual system with cinematic photography direction that captures the spirit of Oaxaca.
Execution
Delivered comprehensive brand guidelines, product photography, and visual assets for digital and print applications.
The Result
The new brand identity positioned Bandida as a leader in the ultra-premium mezcal segment. The cinematic visual approach created immediate recognition and generated significant buzz in the luxury spirits market, attracting high-end retailers and discerning collectors.