CANA
Contemporary Bistro Experience
Cana Bistro
2024
Brand Identity, Art Direction, Photography
Mexico City, Mexico
The Challenge
Cana sought to establish itself as a destination for contemporary gastronomy in Mexico City's competitive dining scene. The challenge was to create a brand identity that balanced warmth and sophistication, inviting guests into an experience that felt both elevated and approachable.
Discovery
Immersed in the culinary philosophy and ambiance goals, understanding the chef's vision for a modern Mexican bistro.
Strategy
Positioned the brand at the intersection of casual elegance and culinary excellence, targeting urban food enthusiasts.
Visual Identity
Developed a warm, organic visual language with earthy tones and refined typography that reflects the menu's character.
Execution
Delivered brand guidelines, menu design, environmental graphics, and a comprehensive photography direction.
The Result
The cohesive brand identity helped Cana establish a strong presence in Mexico City's dining landscape. The visual system created instant recognition and contributed to a warm, memorable guest experience that keeps diners returning.