DAMIANA
Fine Dining in Valle de Guadalupe
Damiana Restaurant
2024
Brand Identity, Photography, Art Direction
Valle de Guadalupe, Mexico
The Challenge
Damiana, a Michelin-starred restaurant in Mexico's premier wine region, needed a brand identity worthy of its culinary excellence. The challenge was to capture the essence of the Valle de Guadalupe terroir while communicating the restaurant's commitment to innovative fine dining that honors local traditions.
Discovery
Spent time at the restaurant understanding the terroir-driven menu, the wine program, and the unique desert landscape setting.
Strategy
Positioned Damiana as the definitive Valle de Guadalupe fine dining destination, emphasizing place, craft, and elevated simplicity.
Visual Identity
Created a refined, earthy visual system inspired by the region's natural beauty and the precision of Michelin-level cuisine.
Execution
Delivered brand guidelines, editorial photography capturing both food and landscape, and collateral design for the full guest journey.
The Result
The refined brand identity contributed to Damiana's recognition as one of Mexico's premier dining destinations. The visual narrative helped communicate the restaurant's story to international audiences, supporting its Michelin star recognition in 2024.