LA TRADICION
Premium Mexican Vanilla
La Tradicion
2024
Brand Identity, Packaging Design, Photography
Veracruz, Mexico
The Challenge
La Tradicion produces some of the finest vanilla in the world, sourced from Veracruz, the birthplace of vanilla. The challenge was to create a brand identity and packaging system that would position this artisanal product in the premium market while honoring the centuries-old tradition of Mexican vanilla cultivation.
Discovery
Explored the rich history of vanilla in Mexico, understanding the cultivation process and the family's multi-generational expertise.
Strategy
Positioned La Tradicion as the authentic source for discerning chefs and home cooks seeking the world's finest vanilla.
Visual Identity
Developed an elegant, heritage-inspired visual system that balances tradition with contemporary sophistication.
Execution
Delivered brand guidelines, premium packaging design, product photography, and collateral for retail and wholesale markets.
The Result
The new brand identity and packaging elevated La Tradicion's market position, enabling premium pricing and entry into high-end retailers and restaurants. The cohesive visual system created strong shelf presence and communicated the product's exceptional quality and heritage.